13min chapter

HR Leaders cover image

How Mastercard Uses AI in Talent Management

HR Leaders

CHAPTER

Embedding Culture for Organizational Success

This chapter explores the critical role of organizational culture in shaping employee behavior and driving company performance. It underscores the necessity for leadership to model desired behaviors while aligning performance management systems with cultural values, ensuring accountability throughout the organization. The discussion also emphasizes the importance of a unified approach in implementing cultural changes and developing a shared brand identity to reinforce the organization's core principles.

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