The Importance of Mass Reproducibility

We no longer need to care about creating art for the sake of the consumer. Art is no longer the ultimate form of self expression, i wilfully sacrifice my own unique self in this era of reproducibility. This mass reproduc ity of everything, including of our own likeness, divested of its uniqueness? Benhamine would say it's not a coincidence that this technology has corresponded with a rise in mass culture and mass production.