2min chapter

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4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

Four Business Ideas That Changed the World, Disruptive Innovation

Clay Christensen's theory of disruption has changed the way we think about strategy and competition. Felix Salmon: The idea is almost a victim of its own success. He says most innovation comes from large established organizations. Salmon: Disruption described in these very, very general terms isn't useful for setting strategy.

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