Was It Word of Mouth or Paid Marketing?

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By 20 12, you had about 26 people working for you. And you ended getting money from sequoi capital, which is one of the top venture firms in the world. The expension kept happening organically by word of mouth. We didn't have to pay for it. Invested a lot of our money and time and energy finding this talent. When we decided to expend internationally, every engineer, every product manager, every designer, we interviewed them all.

When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.

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