The Marketing Book Podcast cover image

376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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Integrity Is the Bedrock of Selling

The author says integrity is the bedrock of selling. David Perry: There should be no sale that's worth compromising, because not only is it wrong, but it will damage your career. Research shows major lapses in integrity often start with just some simple, basic things where they just gave in to a embracing things that were not as ethical as they should have been.

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