The Double-Fronted Attack on Innovators

"You are always producing value by creating value for the people you're building," she says. "She's actually acknowledging that not everyone can invent and be an innovative in the sense that maybe we read about all the time" She also points out then that as a designer or whoever you are in the organization, your sphere of influence may not be that big. But that does not mean that you aren't working with value creation. You just have to assess what is a reasonable amount of value creation that I have the power to produce.