8min chapter

Closers Are Losers with Jeremy Miner cover image

The Science of Negotiation: Top FBI Negotiator Reveals How to Always Get What You Want - Chris Voss

Closers Are Losers with Jeremy Miner

CHAPTER

The Power of 'No' in Negotiation

This chapter explores the significance of saying 'no' in negotiations, emphasizing how it can help maintain personal autonomy and improve outcomes. The speaker shares insights from the book 'Start with No,' advocating for a shift in traditional sales techniques to enhance communication and persuasion strategies.

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