The Future of Sports Broadcasting

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This chapter examines the evolution of sports broadcasting and viewer engagement, particularly in the context of the Paris Olympics and the rise of streaming platforms. It highlights the shift from traditional cable packages to streaming services, the changing dynamics of fan engagement, and the implications for both sports leagues and their audiences.

As the Olympics begin, more people than ever will be watching via streaming services. We examine the changing viewing habits transforming sport’s role in the broadcast business. The sentencing of Evan Gershkovich, an American journalist, reveals the empty, performative nature of justice in Russia today (11:10). And the internet has dubbed Kamala Harris “brat”—and that is a kind of compliment (18:34).

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