The Rise of Streaming Sports

The transition of sports broadcasting from traditional cable to streaming platforms is reshaping how fans engage with sports. Currently, a significant portion of viewers, particularly younger audiences, prefer to consume sports content via streaming, with projections indicating that the majority of spectators for the upcoming Olympics will watch through these channels. For instance, ESPN is preparing to launch its own streaming service, highlighting this shift as sports content gradually moves away from cable. This change poses challenges for traditional broadcasters, who have relied on sports to retain cable subscriptions and profitability.