The Intelligence from The Economist Field of streams: sports viewing changes
Jul 26, 2024
Tom Wainwright, media editor at The Economist, discusses how streaming services are revolutionizing sports viewing, especially with the upcoming Paris Olympics. He highlights the shift from traditional broadcasting to on-demand platforms and how younger audiences now favor individual athletes over teams. Oliver Carroll, the paper's correspondent, provides insight into the troubling case of journalist Evan Gershkovich, reflecting on the political atmosphere in Russia and the implications for press freedom. The podcast also touches on Kamala Harris's viral appeal in modern politics.
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Sports Viewing Shift to Streaming
- Streaming is changing sports viewership, with a third of Olympics viewers expected on platforms.
- This shift impacts broadcasters reliant on sports revenue and cable subscriptions.
Broadcasters' Dilemma
- Sports broadcasters face a dilemma: moving sports to streaming attracts younger audiences but risks cable profits.
- ESPN launching a streaming platform next year exemplifies this shift, with potential implications for cable's future.
Streaming Costs and Non-Sports Fans
- While streaming offers choice for non-sports fans, increasing sports content may lead to higher streaming prices.
- This could negatively impact those who prefer other content like movies over sports.