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192: Cold calling is back, baby!

The Predictable Revenue Podcast

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How Do You Get Your Answer From a Caller?

How do you get to kind of like figuring out whether they want to have this conversation? How do you get out. I think that's largely going to be determined on what answers they're giving you as they go through is like you're following this roadmap. The further down this roadmap you go, it could start diverging in many different ways at that point. But somewhere in there, somewhere along the line, it's very likely they're going to give you some bit of a nugget that is going to allow you to hook them potentially.

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