The Future of UX: Adapting to Human Cognition

In this episode, we’re tackling a question that every UX designer thinks they understand—but do we really?

💡 Are we designing for how people actually think—or just how we assume they think?

We rely on psychology-based UX laws like:
✔️ Hick’s Law (Too many choices slow people down—right?)
✔️ Fitts’s Law (Bigger buttons are easier to click—makes sense?)
✔️ Jakob’s Law (Users expect interfaces to be familiar—of course!)

But what if these rules oversimplify human psychology? What if they don’t apply in real-world situations?

In this episode, we explore:

• When psychology-based UX rules fail in real life.
• Why people don’t always act logically—and what that means for design.
• The dark side of persuasive UX—when psychology is used to manipulate.
• The future of UX psychology—from behavioral AI to brain-computer interfaces.

🚀 Key Takeaway: UX isn’t just about usability—it’s about understanding the human mind beyond the traditional rules we’ve been following.

Check out ⁠WIX Studio⁠

Other resources

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 0€ AI mini Training for Designers 👈

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌 Newsletter

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠⁠Future of UX Podcast⁠⁠

📸 Instagram: ⁠⁠Future of UX Podcast⁠⁠

🍏 Apple Podcast: ⁠⁠Future of UX⁠⁠

💚 Spotify: ⁠⁠Future of UX⁠⁠

Find Patricia on Socials

📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠⁠