This Is TASTE cover image

511: How Big Green Egg Cracked the Home Grilling Code with Dan Gertsacov

This Is TASTE

CHAPTER

Adapting Fast Food: McDonald's Journey in Latin America

This chapter explores the speaker's experiences with McDonald's in Latin America, focusing on how the brand tailors its menu and marketing strategies to resonate with local cultures while preserving its global identity. The discussion emphasizes the significance of customer experience, innovation in technology, and the emotional connections consumers form with iconic menu items.

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