Networking and Personal Branding in Real Estate

Omar Morales is an investment sales broker at Berkadia that sells land & multifamily properties across South Florida. He has sold over $3.3 billion worth of real estate ranging from $130M land deals to $355M multifamily properties, even though his average deal size is roughly $50M. 

In this episode, Chris and Omar discuss:

- The state of the Miami RE market

- Building a world-class network

- The importance of building an online brand

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Topics:

(00:00:00) - Intro

(00:03:34) - The Morales family coming to America

(00:10:49) - What’s the state of the Miami RE market?

(00:13:52) - Miami sub-market analysis: Brickell

(00:19:05) - How have you built a world-class network?

(00:28:11) - Blackstone 

(00:30:40) - How hard is it to enter the Miami market?

(00:35:16) - Are there noticeable differences between domestic and foreign buyers?

(00:36:31) - What’s your activity been like this year?

(00:43:31) - How are people dealing with insurance in your market?

(00:46:25) - The Condo crisis

(00:55:59) - What are the things that get you to a quick ‘no’?

(00:59:01) - Where would invest $20m in Miami and where would you invest $200m?

(01:00:52) - Miami sub-market analysis: The Wynwood market & Design District

(01:03:48) - What characteristics do your smartest clients have that separate them from the rest?

(01:06:54) - What has building a brand online done for you?

Omar Morales:

Follow Omar on X

Omar on LinkedIn

Berkadia

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