Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Marketecture: Get Smart. Fast.
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How to Market Your Farmer Brand as a Health Care Brand
Advertisers are going to need to be much more keenly aware of the types of targeting segments that we use. The FTC is telling us and not that they get to dictate this entirely, but they're saying vitamin D is sensitive. There's additional demographic things that you can do to create an audience that isn't necessarily sensitive, but sort of gets you a little closer to your target audience. You know, candidly, look, I feel like AdTech in general needs to do a lot more of that kinds of stuff or you're going to suffer the fate of the privacy sandbox.
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