AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Marketecture: Get Smart. Fast.
How to Market Your Farmer Brand as a Health Care Brand
Advertisers are going to need to be much more keenly aware of the types of targeting segments that we use. The FTC is telling us and not that they get to dictate this entirely, but they're saying vitamin D is sensitive. There's additional demographic things that you can do to create an audience that isn't necessarily sensitive, but sort of gets you a little closer to your target audience. You know, candidly, look, I feel like AdTech in general needs to do a lot more of that kinds of stuff or you're going to suffer the fate of the privacy sandbox.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode