The Importance of Having a Personal Brand

I'm of the opinion that like so my new business, my new business does not benefit from my personal brand at all. So I just kind of made the decision like my personal brand has been amazing to me over the last six years. It's allowed me to connect with guys like you and Emon and Casey and J.R. and all these guys. But for me like I've just recognized that I've picked a lane that doesn't require me to be like on the internet. And so I've kind of taken a step back. Do you prefer that? I think it's more peaceful.