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K#560 BAUHAUS CDO Johannes Wechsler über E-Commerce und Digitalisierung in einer beratungsintensiven Branche
Kassenzone | CEO Interviews
Live-Commerce und internationale Versandlösungen im E-Commerce
Dieses Kapitel beleuchtet das Konzept des Live-Commerces, insbesondere durch wöchentliche Sendungen in der App, die Produkte bewerben und verkaufen. Es werden die Herausforderungen des internationalen Versands sowie eine Werbepartnerschaft mit MS Direct zur Optimierung der Kundenexperience thematisiert.
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