The Biggest Mistake I've Made in Sales

You've had to learn about enterprise sales all on your own, and you've had to build a sales force. What advice do you have for people who are trying to figure out how to get their product into customers hands? You can have a buttom up approach or a tub down approach. The input is far more important at this stage than the output. If they don't heather their target first, your target could be wrong.