Make Your Business Irresistible with Jeffrey Shaw
Entrepreneurs on Fire
00:00
How to Build a Business That Speaks Your Ideal Customer's Language
The five steps to building a successful business are based on empathy. The first step is understanding the perspective of your ideal customer. If you're not from that world, how could you possibly know what the world looks like? That's why i went to high end brands as a customer. I was being the customer in that world so i could look around and see what it feels like. It has to start with the willingness to have a perspective. Almost all businesses serving people they don't necessarily share that exact same perspective with at this point. There's a lot of conversation in business today about the psychology of millennials. Right as a business to day, if you don't take the time to understand
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