The five steps to building a successful business are based on empathy. The first step is understanding the perspective of your ideal customer. If you're not from that world, how could you possibly know what the world looks like? That's why i went to high end brands as a customer. I was being the customer in that world so i could look around and see what it feels like. It has to start with the willingness to have a perspective. Almost all businesses serving people they don't necessarily share that exact same perspective with at this point. There's a lot of conversation in business today about the psychology of millennials. Right as a business to day, if you don't take the time to understand
Keynote speaker and business coach, Jeffrey Shaw teaches entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the host of Creative Warriors podcast and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
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