3min chapter

The Informed Life cover image

Andy Polaine on Service Design

The Informed Life

CHAPTER

Service Design

Service design is looking to embrace as much of the experience as possible for someone who is trying to accomplish something by interacting with either a system or organization. Most service design teams have a business designer amongst them because they're, you know, the two halves are the same coin. Often you'll see that a kind of business model and the design of the different touch points and the service are kind of slightly odd to each other.

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