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How To Build A Thriving Business Around Your Expertise

Clients from Content

00:00

Is Positioning More About the Work You Say No To?

Entrepreneurs build their firm by saying yes a lot. They're always drawing an opportunity like a magnet, and they try to figure out what to do with it. But then they don't make that transition to a tighter positioning where they have to say no a lot. And so when I usually get them, they are right at that point where they realize almost they don't want to realize it.

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