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How To Sell Big Ideas.
Marketing Against The Grain
The Best Big Idea Selling I've Ever Doed
The best big idea selling we've ever done has been rooted in clear statements of the problems and clear first principles for the solutions. Like anytime I roll out a big strategy to our team, I always have a slide up front that is here are the first principles that guided all of this strategy. And it's like those three steps are magic. They will transform how you share ideas, how you sell ideas and how you work together as a team.
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