S2 E36 - Why You Should Be Using Zero Click Content In Your Paid Media
Stacking Growth | The B2B Marketing Podcast
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How to Scale Zero-Click Content
Lissidney: The first thing you have to change is the mindset. You need to get away from this, you know, thinking that it's a value exchange of your content and then sales. She says instead really kind of try to think through how you're turning this into a long-term relationship. "If you've spent enough time building up that equity, it will kind of pay itself back in the longer term"
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