What Do You Do Better Than Anyone on the Planet?

The key would be to ask questions and really learn from... And listen. Listen as well and take more of a collaborative approach because it takes both sides equally put that effort in to make things work well. In the chapter called Know Yourself, you mentioned you should know what it is that you do better than anyone else on the planet. Can you explain the importance of that? We see CEOs all the time who come to us and talk to us about their company; I commonly ask them: What do you dobetter than anyone else?