Barron's Streetwise cover image

New Starbucks CEO Faces Frothy Expectations

Barron's Streetwise

CHAPTER

Navigating Leadership Changes at Starbucks

This chapter examines the appointment of Starbucks' new CEO and the resultant stock market reaction. It discusses the competitive challenges the company faces, including consumer sentiment issues, operational inefficiencies, and aggressive competition from brands like Dunkin' Donuts and McDonald's. The conversation also explores strategies for revitalizing operational performance and enhancing customer experience while drawing parallels to successful models from Chipotle and Taco Bell.

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