Understanding Business From a Systems Oriented Perspective

You don't have to be an engineer to reap a tremendous amount of value from understanding the world from a system standpoint. Every business has five parts, value creation, marketing, sales, value delivery, finance. When you understand those five things, you understand the whole of how a business works. And that gives you the ability to say, ok, well, what if we change this here? Are we going to attract more prospects? What if we changed this? Does that convert prospects to sales just a little bit more often? That's where you start experimenting. Just do something a little bit differently. One time, collect information. If it works, keep doing it. If it doesn't