The Emotional Journey of Buying and Selling
2Bobs—with David C. Baker and Blair Enns
Are You Sure That Wasn't Let's Make a Deal?
There's this idea known as choice theory. How do people make choices? In 19 79, daniel canaman and amos tversky wrote a paper in econometric on prospect theory. This is o whi its academic cause. And i've heard some people who should know better make these generalizations around how prospect theory applies to sales. I want to clear it up.
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