Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 419
The Game with Alex Hormozi
00:00
How to Build Recurring Revenue
The ideal world in terms of business value is to have something that's purely digital and has collateral, which is why CRMs are so valuable. The average gym owner makes $36,000 a year, a little less than that, actually, and we charge 42, right? And that's our back-end program, front-end program is 16. So it gets 16 and then 42. Yes. That's 42,000 just with the record. We were able to crush everybody who would try and sell them leads or sell them services because they could never make any money on the lease. Our guys can spend 50 bucks a lead and go out and get over 10 bucks a lead;
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