When it's important, I hate the word yes. There's too many fake yeses. So how do I make this happen? I get introduced to Robert Herzwerk from Shark Tank and offer him a free ticket. Now, my team is mad at me for giving anything away because these tickets are expensive. They don't care that it's a famous guy from TV. And he's not committing for the tickets. The end of the day may be the worst time to close on an agreement.

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