12min chapter

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Negotiating At and Away from the Table

Dealcraft: Insights from Great Negotiators

CHAPTER

Strategic Moves in High-Stakes Negotiations

This chapter explores the intricate negotiations involving Sony and Michael Jackson's estate amidst rising tensions and uncertainties. It highlights the importance of strategic setup moves, preparation, and relationship-building to navigate complex negotiations successfully. Through various examples and the introduction of the '3D negotiation' approach, the chapter underscores how tactical strategies can influence outcomes and secure favorable deals.

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