
The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)
Growth Marketing Today
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3 Key Takeaways From This Growth Today Podcast
The job of marketing is to find out who your best fit customers are. You can't optimize what you don't measure. The SuperSci team asked their customers what their new name should be, the majority like the name PopLab. This is a lesson that you don't always have to listen to your customers.
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