The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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Is There Something Fundamentally Wrong With the Fly Wheel Vision?

The fly wheel vision is the right way for go to market functions, to be customer focused rather than function focused. In a world where net revenue retention is the number one driver of enterprise value to day, it's on everyone's mind how are or going to drive more customer ratention. The question focuses on customer attention and this is like one of the fundamental things that changed with sass. I think in the world that we live in with sas, retaining the customer is the most important thing. And so i think there has been this massive shift in terms of focusing on customer retention which is even more important.

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