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Building Your SaaS for the Right Persona with Sujan Patel of Mailshake

SaaS Origin Stories

CHAPTER

Kudita's Pre Launch Marketing

MailShake was founded in February 2015 by Kudita and Colin McOchander. In July of that year, the company got 200 customers before it even had a product market fit. The next 12 months were tough for MailShake as they tried to figure out how to get their business off the ground. But after those first 250 people started signing up again, things began to go well once more.

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