Sunil Gupta on Data-Driven Digital Marketing Strategies
The Parlor Room
00:00
Navigating Target Audiences in Brand Strategy
This chapter focuses on strategies to enhance brand awareness and segment markets for a foot comfort product, comparing the appeal of young athletes with older customers experiencing foot pain. It highlights the importance of a clear target audience, the challenges of digital marketing, and the need for a distinct value proposition. Additionally, it explores the marketing funnel's complexities and the integration of digital and physical marketing strategies to measure consumer engagement effectively.
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