Fritz: I think that's really helpful exposition, Fritz and the idea of behavioral and psychological factors is probably going to come up again because it's something on my list. But I'd like to ask Carsten to respond to that because if I'm not mistaken, when I read sort of your rebuttal in these two blog posts and, but also some of your earlier writing, I think this is where the idea of window dressing comes from. And so, Carsten, could you explain a little bit more about what you meant and kind of just react to how Fritz described that? Right. So people might have gotten kind of the wrong impression in the sense that I'm saying what Fritz