14min chapter

Instant Genius cover image

The science of persuasion, with Prof Vanessa Bohns

Instant Genius

CHAPTER

The Power of Personal Persuasion

This chapter explores the nuances of persuasion, emphasizing that individuals respond better to messages that are personally relevant to them. It reveals the psychological benefits of compliments and effective communication techniques, highlighting how a personal approach enhances compliance and fosters connection. Additionally, the chapter discusses the complexities of social interactions, including the challenges of saying no and the importance of creating space for thoughtful responses.

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