S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
The Bell Curve
I was principally involved with two different agencies. I left the first one and actually moved to a job which was probably described as one of passionate, but it was a sponsorship role that a formula onto. But it was very clear to me probably on about the second day thatactually the interest in the sport was much, much greater than the interest in actually the marketing of the sport. Right. So then afterwards it was, it was, I left and went to a much bigger agency and it was from there that I set up. It's all well and good if everyone's asking the questions of you, it's a different, a different experience.
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