Advertising Dynamics: Google vs. Apple

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This chapter explores Google's dominance in the advertising market and the implications of antitrust actions against the company, especially regarding its ad networks. It contrasts this with Apple's evolving advertising strategies, including their rebranding to 'Apple Ads' and the ethical considerations of marketing practices. The discussion reflects on the balance between monetization and user experience, highlighting how both companies navigate the complexities of advertising in a changing digital landscape.

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