Mission: ImPASTAble 4 | Where The Ruffles Meet The Road
The Sporkful
00:00
Price Transparency
Professor mohan thinks we should charge five 99, just like spolini's organic pastas. People were more willing to buy when companies were super transparent about their cost structure. They just thought that the company was more trustworthy. Consumers really like brands that have this kind of lik under dog back story. I think if, if, if being an under dog helps, i think we've got that in spade.
Transcript
Play full episode
