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Meet The $10,000,000 Chef Who Beat Popeyes | Joshua Weissman

The Iced Coffee Hour

00:00

I'm Just Like, Oh Yeah, Yeah, I've Been to the San Francisco.

Jimmy Fallon's cookbook sold 10,000 copies when he was 17 years old. He went on a book tour at the time and didn't see anyone in the bookstore. Now there are 3,000 people wrapped around the building that once had just one person showing up to his event. "I don't know if I can handle walking up to this and only seeing like two or three people"

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