Forget 87.5% of Your Marketing. Here's Why.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Six Steps to Building That Sharp, Simplified, Precious Iceberg
Any campaign that you're doing must connect with that thip, or anything must go back to that one single focal point. And then the last step, step six, is to show up consistently without changing anything, for years, literally. So as a summary, work hard to create the shiniest, sharpest, most precise tip of the iceberg. That's it for another episode of everyone hates marketers dot com.
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