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Nike
Acquired
The Downside of Michael Jordan's Life
If he didn't either win Rookie of the Year or win the NBA Finals or win the MVP, there was an out in the contract. They were basically like, we will give you the entire farm or 5% of the farm if you are a phenom and if you're not. There's this great quote from Jordan when he retired for the first time: Phil Knight and Nike have made me into a dream. And that's very sweet on the surface, but that's very dark underneath of it.
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