24min chapter

Politicology cover image

The Podcast Election—The Weekly Roundup

Politicology

CHAPTER

Political Strategy in the Podcast Age

This chapter focuses on the evolving impact of polling and messaging in the upcoming election, highlighting the contrasting strategies of Kamala Harris and Donald Trump. It discusses how podcasts are reshaping political communication and reaching younger, more diverse audiences, particularly in the context of female candidates. Additionally, the chapter examines the importance of authenticity and the shifting dynamics of political image as candidates navigate non-traditional media landscapes.

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