The Importance of Not Leaning Into It

I was just surprised that nobody had opened a store or anything. I think it's more of this is our little, you know, this is the way we do things in Richmond. They're sort of warming up to it and just because they're getting so much visitor traffic. But if you were on the tourism board at Richmond, you would think you'd lean into this a little bit, right? "There is a certain reservateness that is distinctly British"

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