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Nike
Acquired
The Legend of Adi Dassler
Adi Dassler's older brother Rudy worked with him in the business as did Adi's wife and son. After World War II, the two brothers have a huge acrimonious split. Rudy goes off and starts a separate shoe company called Puma. Phil Knight has this idea to sell Japanese track shoes in the US and undercut Adidas. In 1963, after he graduates, Phil decides that he's going to go take a trip around the world.
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