How I Built This with Guy Raz cover image

M.M.LaFleur: Sarah LaFleur

How I Built This with Guy Raz

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Fashion Value and Entrepreneurial Challenges

This chapter explores the unique pricing strategy and value proposition of a clothing line tailored for professional women, distinguishing it from fast-fashion competitors. It discusses the brand's growth trajectory, fundraising hurdles, and the founder's early experiences building the business without venture capital, while emphasizing the importance of self-reliance and customer focus. The emotional ups and downs of entrepreneurship are also examined, along with the insights gained about luck and hard work in achieving success.

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