Why menthol cigarettes have a chokehold on Black smokers
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Mandrake the Magician: Fighting Menthol Cigarette Advertising
The chapter explores the story of Henry Brown, known as Mandrake the Magician, who took a stand against the targeted advertising of menthol cigarettes to Black communities in Chicago. Henry's efforts to raise awareness through radio stations and direct action by defacing billboards shed light on the systemic issue of segregation and harmful marketing practices. His legacy as a pivotal figure in the anti-cigarette movement is showcased, emphasizing the impact of individual actions in sparking collective outrage and change.
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