3min chapter

Marketing Against The Grain cover image

Customer Acquisition Has Changed: A New Approach For 2022

Marketing Against The Grain

CHAPTER

Is There a Future for Your Business?

"You're going to have to play in eco systems, nd associations and and things to get customers in the future. Maybe that's directly with your product, but more likely, it's going to be some type of tangential utility," he says. "There's just all these magic moments that happen at imbend that you do not get at other events."

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