Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The Psychology of Advertising and Consumer Behavior
This chapter explores the evolving relationship between reading, psychology, and advertising, highlighting key influences and experiences from the author's early career. It delves into consumer behavior, emphasizing how pricing and context shape purchasing decisions and perceived value. Through various anecdotes and psychological insights, the chapter critiques traditional economic theories while illustrating the intricate factors affecting decision-making in advertising and retail.
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