This FUBCON Session of Real Estate Team OS features Tristan Ahumada, who serves as (among many other roles):
- Co-founder and CEO of Lab Coat Agents
- CMO of SUCCESS Magazine
- CEO of The Organization (brokered by eXp)
- Team Leader, Tristan and Associates
- Founder, A Brilliant Tribe

Tristan speaks to the role of confidence, investing in yourself, successes and failures in building a team and pursuing market expansion, and three specific things every team leader needs to attract and retain experienced real estate agents.

Listen to this conversation for insights into:
- Confidence, the way we make clients feel, and the emotional resonance we leave behind
- Ways to coach and build confidence in agents, including the need for other voices and real examples
- Taking the time to grow yourself as an individual person, including time to think and reflect
- How Chris Smith helped both Tristan and Ethan get publishing deals for their books
- The rise of the team model in his view and in his experience
- His failure in market expansion
- How AI and other emerging tech allows us to net more money
- The unique and differentiating role of client experience
- The role of humans and machines in delivering that experience
- A fundamental truth about real estate teams that’s necessary for success
- Why he allowed agents to build teams within his team early on (and after an expensive lesson)
- “The Steve Jobs Effect” of communicating your vision
- Providing agents everything except their own actions (and making sure they know it)

At the end, you’ll discover just how expensive a notebook can be.

Connect with Tristan Ahumada:
- https://www.tiktok.com/@tristan.ahumada
- https://www.instagram.com/tristan.ahumada/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos