The Humanitarian Crisis Out of Ucrane

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When i was there, a time, our research folks used to say, like, people don't care about foreign news. I think some of it is though, how we report. If we're reporting on other parts of the world, we've got to find ways to give people access to those stories. And what is really mean stories are going to be either uninteresting or slightly intimidating? So how we report and tell those stories?

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

Learn more about the ONE Campaign: https://www.one.org/

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